Maui’s Gladys Baisa remembered as a trailblazer, pioneer for women leaders : Maui Now

Former Maui County Council Chair Gladys Coelho Baisa is being remembered fondly as a strong community leader, and a pioneer for women in politics and nonprofit leadership. She passed away Monday morning. She was 84.

Council Chair Alice Lee said Baisa was a dear friend with whom she worked on many projects for decades.

“She was a champion of the underprivileged and underserved,” Lee said. “She was a visionary, created many programs to help others that truly changed the course of their lives. She was a dear friend. My heart goes out to her family, loved ones and especially her husband, Sherman.”

After a 22-year career of service as Maui Economic Opportunity Inc. chief executive officer from 1983 to 2005, Baisa was elected to serve on the Maui County Council in 2006. She was Council chair from 2013 to 2015.

Debbie Cabebe, MEO’s chief executive officer, said Baisa’s leadership helped set the foundation for the agency that today provides transportation, early childhood, youth and community services, as well as business development.

“She was a true trailblazer, advocate for low income, disadvantaged and seniors; and she was a role model for women leaders,” Cabebe said on the agency’s Facebook page. “Gladys dedicated a good portion of her life to MEO and many of the programs that we administer today were started under her leadership.”

Baisa served five consecutive two-year terms in the Council’s Pukalani-Kula-ʻUlupalakua residency district, beginning in 2007. During her term as Council chair, she was credited with uniting county leaders statewide and raising awareness of county needs among officials in the State of Hawaiʻi. She also launched a regular column “Chair’s Three Minutes” in The Maui News. She was also deputy and then director of the Department of Water Supply from 2017 to 2018. Later, she was an executive assistant in the Office of the Mayor under former Mayor Michael Victorino.

Council Member Tamara Paltin said: “Maui County has lost one our great women trailblazers.  Gladys Baisa was a mentor to me through her work in founding the Ka Ipu Kukui fellowship program and later as I became a Councilmember myself she became more of a good friend with whom I could commiserate the struggles of public life with.

“I will always fondly look back on my memories of her coming to west Maui Kaunoa senior center and MEO functions where we could catch up,” Paltin said. “She was a great role model of leadership and community service, and she will be missed.”

Bill Snipes, also a former executive assistant in the Mayor’s Office, recalled working with Baisa fondly.

“Gladys was always available for advice and counsel during our time working together on the ninth floor of Kalana O Maui,” he said. “In particular, she was instrumental as a bridge to the Portuguese-American community in obtaining their participation in the 2020 Census. She will be greatly missed.”

Kit Furukawa, who worked with Baisa, recalled her being “classy and sassy.”

“We all have our real moms; then there’s Gladys,” Furukawa said. “She would give firm yet gentle advice, treat you like her own son or daughter. She led and transformed organizations, brought sense and collaboration to government as an elected official and water director. She inspired us all. I witnessed her fight and lobby for her community — for fairness, for representation, for a better deal. She built bridges with sister cities overseas and supported many cultural programs.”

Baisa retired in June 2020 and received a congratulatory resolution from the Maui County Council. The resolution honored Baisa for her life, accomplishments and many years of community service.

She was born in Pāʻia to Thomas and Virginia Coelho, a third-generation Mauian of Portuguese descent. She was class valedictorian of Maui High School’s Class of 1958. She went on to earn a certificate as a licensed practical nurse from St. Francis School on Oʻahu and later an accounting certificate from Maui Technical School.

She began working at MEO in 1969, advancing in the agency by virtue of her strong work ethic and keen management abilities.

The Council resolution credited Baisa, during her Council service, for leading the passage of the Bed and Breakfast Home ordinance, overseeing entitlements for the new Kīhei Police Station and spearheading the adoption of the first Maui Island Plan.

Baisa’s community service extended to membership on dozens of boards and organizations, including Kula AARP; the Kula, Pukalani and Makawao community associations; the American Association of Retired Persons; Maui Filipino Chamber of Commerce; Rotary District 5000; and Lahaina Honolua Senior Club.

Her awards included the Maui High School Outstanding Alumni Award; Maui Weekly’s Person of the Year; the Association of Farmworkers Lifetime Achievement Award; the Maui County Centennial Committee’s 100 Outstanding Centennial Mauians; the Maui Fair Parade Grand Marshall; and the Maui United Way Gold and Appreciation Awards.

In 2018, Akakū: Maui Community Media honored Baisa in its “Walk of Heroes.” During the event recognizing Baisa, she said: “I’ve always liked to bring people together to focus on a goal. I’m Ms. Fix It! If there’s a community problem, I’ll find a way to get involved because that’s what aloha is all about. If you want to do it well, you must commit your life to the job. My advice to the youth of today is to focus on appreciation. Be kind and do what’s right.”

Editor’s note: This post was updated to include additional comments that were received after publication.